Crowdsourcing seems great but what about confidentiality? Crowdsourcing innovation is risky business; ideas can fall into competitors
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❶ Crowdsourcing seems great but what about confidentiality? Crowdsourcing innovation is risky business; ideas can fall into competitors’ hands and, even with non-disclosure agreements, businesses must sometimes keep key information confidential. This reduces the effectiveness of crowdsourcing.
However, there is a great deal of evidence confirming the effectiveness of crowdsourcing for innovation. When would crowdsourcing be a bad idea? Explain when the benefits of crowdsourcing outweigh its problems.
(Learning Objective 1) (AACSB: Communication; Reflective Thinking)
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