Defi ne disintermediation . List three industries in which changes in channel systems have resulted in disintermediation.

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Defi ne disintermediation . List three industries in which changes in channel systems have resulted in disintermediation.

(AACSB: Communication; Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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