Define each of the four Ps. What insights might a firm gain by considering the four Cs

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Define each of the four Ps. What insights might a firm gain by considering the four Cs rather than the four Ps?

(AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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