Define personal selling and discuss its role in a companys promotion mix. (AACSB: Written and Oral Communication;
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Define personal selling and discuss its role in a company’s promotion mix. (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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