Define strategic planning and briefly describe the four steps in the strategic planning process. Discuss the role
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Define strategic planning and briefly describe the four steps in the strategic planning process. Discuss the role marketing plays in this process.
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Related Book For 
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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