Demonstrate how the product life cycle, competition, distribution and promotion strategies, customer demands, the Internet and extranets,
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Demonstrate how the product life cycle, competition, distribution and promotion strategies, customer demands, the Internet and extranets, and perceptions of quality can affect price? LO.1
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MKTG Principles Of Marketing
ISBN: 9781337116800
11th Edition
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
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