Describe a value delivery network. How does it differ from a supply chain? Explain. (AACSB: Written and

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Describe a value delivery network. How does it differ from a supply chain? Explain. (AACSB: Written and Oral Communication; Reflective Thinking)? P-968

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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