Describe how a companys mission statement and objectives affect the way management plans its business portfolio. (AACSB:
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Describe how a company’s mission statement and objectives affect the way management plans its business portfolio. (AACSB: Communication; Reflective Thinking) P+96
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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