Describe the differ- ence between an everyday low price strategy (EDLP) and a high/low strategy. AppendixLO1

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Describe the differ- ence between an everyday low price strategy (EDLP) and a high/low strategy.

AppendixLO1

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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