Describe the environmental forces that affect the companys ability to serve its customers. See: The Microenvironment and
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Describe the environmental forces that affect the company’s ability to serve its customers.
See: The Microenvironment and Macroenvironment ( pp 86–90 )
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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