Describe the four characteristics of services that marketers must consider when designing marketing programs. According to these
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Describe the four characteristics of services that marketers must consider when designing marketing programs. According to these characteristics, how do the services offered by a massage therapist differ from those offered by a grocery store?
(AACSB: Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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