Design a consumer promotion to increase brand awareness and trial of cricket flourbased Chirps Chips (www.eatchirps.com). (AACSB:

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Design a consumer promotion to increase brand awareness and trial of cricket flour–based Chirps Chips (www.eatchirps.com). (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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