Determine the brewer’s cost per 14.5-ounce serving

(one glass). What price would a brewer sell that glass of beer for to achieve an 80 percent margin based on its selling price at its own taproom or brewpub? What dollar and percentage margin would a brewer realize if the glass of beer was sold for the same price as it is sold in bars? Is the brewer better off using the direct channel compared to the “three-tiered system” indirect channel? (AACSB: Communication; Analytic Reasoning;

Reflective Thinking)