Diagnose the reasons why channel players (such as manufacturers, wholesalers, or retailers) often integrate forward or backward
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Diagnose the reasons why channel players (such as manufacturers, wholesalers, or retailers) often integrate forward or backward with great expectations, only to divest within a few years
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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