Direct and digital marketing adoption in Australia and New Zealand. Have Australasian retailers been slower than their
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❶ Direct and digital marketing adoption in Australia and New Zealand. Have Australasian retailers been slower than their overseas counterparts to adopt and use the internet and web to their full potential in omni-retailing?
Examine a selection of global .com domain websites and compare them with websites in the same retailing categories in regional .com.au and .co.nz domains. (Learning Objectives 1, 2 and 3) (AACSB: Communication; Use of IT; Diverse and Multicultural Environments; Analytical Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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