Discount isnt a word you associate with Apple, but for the iPhone 5C it happened in China.

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Discount isn’t a word you associate with Apple, but for the iPhone 5C it happened in China. Officially priced at CN¥4488 ($735), consumers could buy it for as little as CN¥3050 ($500). Evaluate the impact of this pricing strategy change. (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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