Discuss an example of a company committing an unethical marketing practice. What was the violation? How was

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Discuss an example of a company committing an unethical marketing practice. What was the violation? How was the unethical behavior dealt with? (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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