Discuss how companies such as HP and other PC-makers can adapt to and capitalize on new online,

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Discuss how companies such as HP and other PC-makers can adapt to and capitalize on new online, mobile, or social media technologies. (AACSB:

Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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