Discuss how online, mobile, and social media have changed business-to-business marketing. See: Engaging Business Buyers with Digital

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Discuss how online, mobile, and social media have changed business-to-business marketing.

See: Engaging Business Buyers with Digital and Social Marketing (pp 192–193)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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