Discuss how online, mobile, and social media have changed business-to-business marketing. See: Engaging Business Buyers with Digital
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Discuss how online, mobile, and social media have changed business-to-business marketing.
See: Engaging Business Buyers with Digital and Social Marketing (pp 192–193)
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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