Discuss how retailers are using omni-channel retailing to meet the cross-channel shopping behavior of todays digitally connected
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Discuss how retailers are using omni-channel retailing to meet the cross-channel shopping behavior of today’s digitally connected consumers. See: Omni-Channel Retailing: Blending In-Store, Online, Mobile, and Social Media Channels (pp 383–385)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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