Discuss how the international trade system and the economic, political-legal, and cultural environments affect a companys international

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Discuss how the international trade system and the economic, political-legal, and cultural environments affect a company’s international marketing decisions. Global Marketing Today 496–498; Looking at the Global Marketing Environment 498–506; Deciding Whether to Go Global 478; Deciding Which Markets to Enter 506–507

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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