Discuss the differences among consumer promotions, trade promotions, and business promotions. Provide examples of the different sales
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Discuss the differences among consumer promotions, trade promotions, and business promotions. Provide examples of the different sales promotion tools that could be used in each promotion campaign. (AACSB: Written and Oral Communication)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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