Discuss the environmental forces acting on medical devices and pharmaceutical companies that are preventing them from meeting

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Discuss the environmental forces acting on medical devices and pharmaceutical companies that are preventing them from meeting the needs of the infant and child market segment.

Is it wrong for these companies to not address the needs of this segment? (AACSB: Communication; Refl ective Thinking; Ethical Reasoning)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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