Discuss the impact of the growing number of dual-income households on (a) nonstore retailing and (b) the

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Discuss the impact of the growing number of dual-income households on

(a) nonstore retailing and

(b) the retail mix. LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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