Discuss the marketing mix decisions faced by wholesalers. What current challenges do wholesalers face? (AACSB: Written and

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Discuss the marketing mix decisions faced by wholesalers. What current challenges do wholesalers face?

(AACSB: Written and Oral Communication)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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