Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing. See: The Personal Selling Process
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Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing. See: The Personal Selling Process (pp 476–479)
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p-857
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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