Discuss the role of a companys salespeople in engaging customers, creating customer value, and building customer relationships.
Question:
Discuss the role of a company’s salespeople in engaging customers, creating customer value, and building customer relationships. See: Personal Selling (pp 464–466)
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p-857
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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