Do you know the difference between needs and wants? When companies that sell coffee develop their marketing

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Do you know the difference between needs and wants?

When companies that sell coffee develop their marketing strategy, do they concentrate on satisfying their customers’ needs or wants? What about a utility company, such as the local power company or a humanitarian agency, such as Doctors without Borders?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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