Does Apple appear to embrace the marketing concept? (AACSB: Communication; Refl ective Thinking; Technology) LO.1

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Does Apple appear to embrace the marketing concept?

(AACSB: Communication; Refl ective Thinking;

Technology)

 LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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