Each of the four products, services, or programs in question 1 has substitutes. Respective examples are (a)
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Each of the four products, services, or programs in question 1 has substitutes. Respective examples are
(a) a Bic™ highlighter,
(b) regular tennis shoes,
(c) an Uber or Lyft ride, and
(d) a department store. What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?
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