Elkins, a manufacturer of ice makers, realizes a cost of $250 for every unit it produces. Its

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Elkins, a manufacturer of ice makers, realizes a cost of $250 for every unit it produces. Its total fixed costs equal $5 million. If the company manufactures 500,000 units, compute the following:

a. unit cost

b. markup price if the company desires a 10% return on sales

c. ROI price if the company desires a 25% return on an investment of $1 million

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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