Explain company-wide strategic planning and its four steps. See: Company-Wide Strategic Planning: Defining Marketings Role ( pp
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Explain company-wide strategic planning and its four steps. See: Company-Wide Strategic Planning: Defining Marketing’s Role ( pp 58–62 )
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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