Explain how firms obtain new products and why it is an important process for companies and customers.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 27, 2022 05:17 AM

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Explain how firms obtain new products and why it is an important process for companies and customers.

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A firm can obtain new products in two ways One is through acquisitionby ...View the full answer

Principles Of Marketing

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