Explain how not keeping up with advances in distribution channel technology (e.g... information technology advances, warehouse management
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Explain how not keeping up with advances in distribution channel technology (e.g... information technology advances, warehouse management techniques, database management tools, etc.) can cause an otherwise well-working channel to develop a supply-side gap.? P-325
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Related Book For
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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