Explain how not keeping up with advances in distribution channel technology (e.g... information technology advances, warehouse management

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Explain how not keeping up with advances in distribution channel technology (e.g... information technology advances, warehouse management techniques, database management tools, etc.) can cause an otherwise well-working channel to develop a supply-side gap.? P-325

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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