Explain how the shopping characteristics for the following consumer and industrial goods affect the channels for them:
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Explain how the shopping characteristics for the following consumer and industrial goods affect the channels for them: .CONSUMER GOODS Bread Breakfast cereal Women's hats Refrigerators INDUSTRIAL GOODS Computer printer ink cartridges Uranium (for nuclear power plants) Cement Data-processing equipment? P-325
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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