Explain marketings role in strategic planning and how marketing works with its partners to create and deliver
Question:
Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value. See Planning Marketing: Partnering to Build Customer Relationships ( pp 66–68 )
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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