Explain the distinction between standardization and customization when companies craft worldwide marketing programs.

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 21, 2024 06:01 AM

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Companies distinguish between standardization and customization when crafting worldwide marketing programs. Standardization means that all elements of the marketing program are the same across...
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Explain the distinction between standardization and customization when companies craft worldwide marketing programs.

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Marketing

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