Explain the role of a chief marketing offi cer (CMO). Learn more about this C-level executive position
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Explain the role of a chief marketing offi cer (CMO). Learn more about this C-level executive position and fi nd an article that describes the importance of this position, the characteristics of an effective CMO, and any issues surrounding this position. (AACSB: Communication; Refl ective Thinking) LO.1
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