Explain why consolidation is common in wholesaling and sketch the manufacturer's possi- ble responses to a consolidation
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Explain why consolidation is common in wholesaling and sketch the manufacturer's possi- ble responses to a consolidation wave
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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