Explain why successful new-product development requires a customer-centered, team-based, and systematic effort. (AACSB: Communication)
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Explain why successful new-product development requires a customer-centered, team-based, and systematic effort. (AACSB: Communication)
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Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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