Find the income statements for two other competing companies in your region of the world. Perform the
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Find the income statements for two other competing companies in your region of the world. Perform the same analysis for these companies that you performed in the previous question. Which company is doing better overall and with respect to marketing? For marketing expenses, use 75 percent of the company’s reported
“Selling General and Administrative” expenses, as not all of the expenses in that category are marketing expenses.
(AACSB: Written and Oral Communication; Analytical Thinking; Reflective Thinking)
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