Five ethical situations were presented in this chapter: (a) a medical societys decision to set fee schedules,

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Five ethical situations were presented in this chapter:

(a) a medical society’s decision to set fee schedules,

(b) the use of a computer program by auto dealers to arrange financing,

(c) smoking in China,

(d) downloading movies, and

(e) the pricing of Cerezyme for the treatment of a rare genetic illness. Where would each of these situations fit in Figure 4–1?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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