For each of the three scenarios below, categorize the demand for bulk-breaking, spa- tial convenience, waiting/delivery time,
Question:
For each of the three scenarios below, categorize the demand for bulk-breaking, spa- tial convenience, waiting/delivery time, and assortment/variety as high, medium, or low. In each case, explain your answers.
a. A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself. She has never done so before and is not entirely sure of the occasions on which she will wear the cosmetics. She does not live near a big city. She is too poor to own a car but has a bit of extra money for a small luxury.b. A manufacturer uses a particular industrial chemical in one of its large-scale pro- duction processes and needs to buy more of this chemical. The rest of the raw materials for its plant operations are delivered in a just-in-time fashion.
c. Before you visit certain parts of the world, you are required to get a yellow fever vaccine. Many travelers let this slip until the last minute, forgetting that it is advis- able (or avoiding an unpleasant shot as long as possible). But they definitely real- ize they need the shot, and they do not want to have to cancel their trip at the last minute because they did not get it. They often find themselves making a long trip to a regional medical center because they did not plan ahead. LOP58
Step by Step Answer:
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary