For many years Gerber has manufactured baby food in small, single-sized containers. In conducting an environmental scan,

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For many years Gerber has manufactured baby food in small, single-sized containers. In conducting an environmental scan,

(a) identify three trends or factors that might significantly affect this company’s future business, and

(b) propose how Gerber might respond to these changes.

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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