Form a small group of three or four students. Discuss a need or want you have that is not adequately satisfi ed by any offerings currently in the marketplace. Think of a product or service that will satisfy that need or want. Describe how you will differentiate and position your offering in the marketplace and develop the marketing program for your offering.

Present your ideas to the other groups. (AACSB: Communication;

Refl ective Thinking) LO.1