Four elements in a marketing program designed to satisfy cus- tomer needs are product, price, promotion, and
Question:
Four elements in a marketing program designed to satisfy cus- tomer needs are product, price, promotion, and place. These elements are called the marketing mix, the four Ps, or the marketer's controllable variables. Environmental forces, also called uncontrollable variables, are largely beyond the organi-organization’s control. These include social, economic, technological, competitive, and regulatory forces.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Question Posted: