Go to www.surveysystem.com/sscalc.htm to determine the appropriate sample size for a population in your country. Briefly explain

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Go to www.surveysystem.com/sscalc.htm to determine the appropriate sample size for a population in your country. Briefly explain what is meant by confidence interval and confidence level. Assuming a confidence interval of 5, how large should the sample of households be when desiring a 95 percent confidence level?
How large for a 99 percent confidence level? (AACSB:
Written and Oral Communication; Information Technology; Analytical Reasoning)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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