Go to Zappos website (www.zappos.com) and examine its customer service offerings. Next, go to Reseller Ratings, www.resellerratings.com,

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Go to Zappos’ website (www.zappos.com) and examine its customer service offerings. Next, go to Reseller Ratings, www.resellerratings.com, and look up Zappos.

Based on these reviews, does Zappos have a service gap?

If so, how can the company close it?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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