Henry Fords statement, Customers can have any color they want so long as its black, typified the

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Henry Ford’s statement, “Customers can have any color they want so long as it’s black,” typified the ____________ era of marketing.

a. production

b. sales

c. marketing

d. value-based.

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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