Households, families and advertising content. There have been major shifts in the composition of households in Australia.

❸ Households, families and advertising content. There have been major shifts in the composition of households in Australia. For one thing, there are fewer households comprising a male and female with their biological young.

The modern family may take many different structures (not unlike the television program, Modern Family). Do you think advertisers reflect these changes in their advertising? Do they need to? Justify your answer. What demographic changes should be reflected in advertising and marketing communications? (Learning Objective 2) (AACSB: Reflective Thinking)